Creatives: Hannah Freeman and Alice Werrell
Insight:
Saving is hard. Finding money down the back of the sofa is a good feeling. The Round Ups feature puts those two together and makes saving effortless and gives that good feeling when you realise how much you’ve spent with all the little extra pennies. You can do extra with that little bit extra.
Concept:
Using visual puns we show everyday objects with ‘that little bit extra’ to visualise that it makes a difference.
Target Audience:
People who have just graduated who want to save in order to put money down for more important investments. Age 22-30
Campaign Components:
- 5 X Out Of Home prints
- 3 X Experiential fixtures in towns (everyday useful objects redesigned with 'that little bit extra')
- Direct Mail is a 'longer' Monzo card redesigned with a snap-off segment, with which you can do extra with that 'little bit extra' (nail file, mirror, bottle opener, ruler, keyring hole, serrated edge, right angle)