How do you submit editorials to vogue, Elle and other huge publications? Who are the gate keepers?

Replies16

  • @Dan Funnell Hey
    I am new here;). Can you send me the email contact for the submission of the pictures. That would be great 🙌🙏
  • You can get databases from bikinilists and file FX amongst many others im sure. They'll list all the people in magazines, ad agences, etc.
    The usually work on a subscrition bases.
  • @Olga Kott is spot on - and her suggestion is a good place to start for photographic work.

    Essentially, you need to build interest in your work. As in any creative field, the majors will be looking to see that your folio displays consistently outstanding work, which is relevant, original, and offers something that no-one else can.

    If you already have a strong folio of works, working with upcoming and independent publications is one way to get your work noticed. All the majors look to the upcomings and indie's to keep abreast of new talent coming through.

    If you have already built your folio and had your work widely published in the upcomings and indies, your next best step is getting a good agent. London has copious outstanding agencies and the best represent their clients globally.

    Another route to getting commissions from majors is to submit your works to awards, and particularly they that have global impact and coverage.

    It's not so much a case of there being gatekeepers, as there being a need to make your work visible in the right places at the right time.
  • @KINO ., that's amazing! Congrats! Definitely use thise as a leverage. I'd probably start from looking at who the editors are, this information is usually displayed on the publication's website. Just looked up Elle (first that came up): https://elle.in/contact-us/ - they have their digital editor's name and email listed.
  • @Daisy Rogers I’m currently looking for a photography agency to represent my work. Hopefully that helps
  • I would second contacting the particular editors via email and also on Twitter/Insta. Particularly if you already have photos credited, they will be aware of your work. Also, having a talent manager can help, as we have specific contacts and build relationships with editors to connect them with just the right diverse talent. :)
  • Depends on the publication but try to find the relevant editor (fashion editor, photo editor, some places have a photo editor for different sections too) or art director and their contact details. Sometimes this'll be in the masthead, sometimes you'll have to hunt for it, sometimes you can phone and ask who you should be talking to.

    Then once you've got the contact info it's a case of making an introduction in your usual way.
  • Hey,

    My friend is the creative director for Vogue and his husband is the editor in chief... Edward Enninful. You might be able to contact @kloss_films on instagram.
  • @Olga Kott I have three images published on PhotoVogue. I guess my question is who do I send actual stories to? Like British Vogue or Elle?
  • It's useful to have representation in the form of a manager or PR who already work with the media to help you promote your work. It's worth exploring that option which could help as well as making approaches yoursel.

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