1440 Minutes

  • Paddy Tate

'1440 Minutes' is a response to one of the biggest problems that people can experience – a lack of time. It often feels that there aren't enough hours in the day to live our lives the way we want to. This flip book of posters acts as a tangible reminder to make use of every minute of the day, separating the day into the 24 hours, or 1400 minutes. Simply tear a page every five minutes, and you'll soon understand the value of wasted time. 288 page object, using a custom typeface (inspired by old flip clocks).