1701 Festive Packaging

I designed these for www.1701luxury.com for their festive gifting season in 2019. The each contained hand crafted nougat in a flavour of the customers choice and could either be used as table settings, as decorations for the tree or gifted to someone special. The 1701 handcrafted nougat is made using honey - which results in the most amazing product. Hence, the concept for the packaging included the bee element that appeared in other elements of the branding and included the hexagon element in the form of a pattern. The brand is the epitome of luxury, calling for all the elements and brand extensions to follow suit. The finishes on the packaging included the signature 1701 gold, in a matte metallic print as well as subtle embossing of certain elements and areas of the pattern, including the logo. The logo itself was more prominent in a foiled gold, embodying everything festive.