1701 Luxury: Limited Edition Packaging Design

  • Amy Soule

1701 collaborated with Naqiyah Mayat for Ramadaan in 2019. I designed two limited edition nougat boxes for the gifting occasion post creative consultation with Naqiyah Mayat. The two brands imbue luxury, opulence and elegance and the marriage came together in the form of beautiful gold embossed nougat boxes with a limited edition nougat flavour. The prayer window was also added to the design of the box, inspired by the religious period and symbolism. A tag was designed to showcase the collaboration, with a message foiled on the back from Naqiyah, explaining the Eid inspired nougat flavour. These tags were attached to the hat box gift collections that 1701 has become known for. I designed the logo that was embossed on the top of all the hat boxes, which complimented the the nougat box design, also drawing inspiration from the prayer window.