2021 Snowboarding World Series

The topic chosen for my research inquiry was motion and how it relates to design. I was tasked with developing a sport related brand identity that incorporates motion in some way. The brand could be communicated through the outcomes and platforms of my choice. The final outcomes included coming up with a snowboarding competion and designing the brand identity, poster, video overlays and a motion graphics advert. https://vimeo.com/427373663 I also developed a concept for something I called board motion theory, which is based on the work of DixonBaxi.