÷ Maths and ✺ magic
Acumen are a software and consultancy business who help some of the biggest brands keep track of their pricing and promotions using big data and analytics.
After a decade in business Acumen felt they needed to refresh and modernise their brand in order to reposition themselves alongside the biggest names in the consultancy world.
Acumen are to uniquely positioned to deliver great ideas powered by the data they hold.
This duality inspired the design of the identity. Two hemispheres, one fixed and static, the other flexible and organic. Maths and Magic.
The new system allowed us to help Acumen make their products and services easier to explain and understand. Each product now has its own expression built from the Acumen icon.
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