80% of young women diagnosed with breast cancer find their breast abnormality themselves. In fact, most often when breast cancer is detected because of a physical symptom like a lump, swelling, or redness, a woman discovers it while getting dressed.
"Fit check! usually is a way of saying "check out my outfit". It's commonly used on social media as a hashtag, in this campaign the popular #fitcheck turns into a routine #titcheck. It's been a pleasure to illustrate this campaign in collaboration with Science&Purpose for the Young Survival Coalition.