adictd

a look-book series, art directed by myself and Joshua Allen for a Adidas UK commission.

Informed by our style and nature of being cultured collectors, the project aimed to embody our appreciation for classic and timeless sportswear.

Through emotive visuals, we conceptually communicated the characteristics of addiction from the gateway of experimentation, to misuse and abuse, dependency and finally rehabilitation.

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Chiamaka Ojechi
Graphic Designer