AESOP
Create a suite of assets to be used across Aesops social and digital platforms. These stills needed to communicate the essence of Aesop.
We established a creative treatment which adhered to but built upon Aesop’s existing creative and social guidelines.
Every shot was crafted to frame Aesop's products as staples in their environments. We chose to set each within the inviting warmth of Aesop's beautiful stores to maintain a consistency of style. The products were bathed in natural light and rich hues with a particular focus on texture and depth.
Our three visual routes were harmonious but categorised as 'Enhancing' 'Grounding' and 'Ritualising'. Each gave space to highlight the benefits of various product lines and ensure a variety of shot types. This visual language powerfully communicated the renewing essence of Aesop's offerings, inviting customers to step into a haven of care.
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Companies
Aesop
- Hair, Beauty & Cosmetics