With this cross-category production we created a suite of omni-channel assets, bringing products to life by speaking to the joy of daily routines.
With Dove being a long term client, we had identified some gaps in their content streams. Images of people and products tended to be mutually exclusive. Lifestyle shots felt very dated and lacked diversity.
This 10-day shoot started the journey towards rejuvenating Dove’s digital presence with inclusive and authentic application.
