Aishti

  • Matteo Giuseppe Pani

The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. The foundation building will showcase works from Salamé's 2,000-strong collection as well as a variety of high-end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked us to conceptualize and design a campaign around the intersection of fashion and art, while also highlighting its location by the seaside. Credits: CREATIVE DIRECTION:  Stefan Sagmeister & Jessica Walsh DESIGN:  Matteo Giuseppe Pani PHOTOGRAPHER: Aleksandra Kingo PHOTOGRAPHER'S ASSISTANT: Giles Jenkyn STYLIST:  Natasha Freeman & Melanie Dagher HAIR: Deplhine Bonnet MAKEUP: Erin Kristensen 3D/POST PRODUCTION: Nikki Candelero

Aishti by Matteo Giuseppe Pani
Aishti by Matteo Giuseppe Pani
Aishti by Matteo Giuseppe Pani
Aishti by Matteo Giuseppe Pani
Aishti by Matteo Giuseppe Pani
Matteo Giuseppe Pani
Graphic Designer