• Matteo Giuseppe Pani

The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. The foundation building will showcase works from Salamé's 2,000-strong collection as well as a variety of high-end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked us to conceptualize and design a campaign around the intersection of fashion and art, while also highlighting its location by the seaside. Credits: CREATIVE DIRECTION:  Stefan Sagmeister & Jessica Walsh DESIGN:  Matteo Giuseppe Pani PHOTOGRAPHER: Aleksandra Kingo PHOTOGRAPHER'S ASSISTANT: Giles Jenkyn STYLIST:  Natasha Freeman & Melanie Dagher HAIR: Deplhine Bonnet MAKEUP: Erin Kristensen 3D/POST PRODUCTION: Nikki Candelero