Amstel Pulse: Global Positioning and Multi-Market Launch

  • Martin Buckley

The brand development and integrated launch of Amstel Pulse into the international premium lager market in Russia, UAE, Australia, New Zealand and Bermuda. Role: Global Brand Strategist

Amstel Pulse: Global Positioning and Multi-Market Launch by Martin Buckley

Martin Buckley
Brand, Innovation & Marketing Consultant I x-RGA, isobar, AMV, 180