Articles Club - Branding + Art Direction

With a popular Instagram account and events around London, Articles Club needed branding and art direction to give their growing club an identity. To reflect the fun nature of the group, and to help it stand out among other similar clubs, we created a colourful, graphic brand that is influenced by books covers from authors like Sally Rooney and Zadie Smith. Once we had defined the brand, we arranged and art-directed a photoshoot to produce on-brand imagery, and designed eye-catching templates and graphics to be used across social media.