STRONG ISLAND

Canary Wharf was planning a major fitness event with classes from celebrity trainers and athletes. But while they had some big names lined up, they still hadn’t defined their own. We stepped in to brand and name the whole event. We chose the simple but memorable name Strong Island, which spoke to the audience’s aspirations and the incredible location of Canary Wharf. We then built a welcoming but aspirational brand using clear typography and bold, bright colours that channel feelings of energy and confidence. Advertised across billboards and social media, the event was a big success and returned as Strong Island 2.0 the following year.