Good One Hard Seltzer - Naming and Branding

Careful, there’s a beverage here man! Good One is a new brand of hard seltzer brewed and packaged in East London. We worked closely with the brewers/founders to develop a fun and unique brand that stands out amongst other drinks brands, while also reflecting their distinct humour and personality. We wanted a vintage feel to match the name ‘Good One’, and created a witty, laid-back tone of voice and vibe to use across all brand mediums. We worked with the founder to develop everything from the name, tone of voice, colour palette, packaging and art direction.