The brief was to get more Facebook likes. We exceded their “like” goal within the first week, and had almost doubled their total number of fans by the end of the campaign! To get fans quickly we created a fun and simple competition supported by tons of Facebook ads, and it worked wonders. But to keep these new fans engaged we created a fun game.
The idea was a “Prize Index”. Based on the real stock exchange the game allowed users to buy and sell “shares” (or entries) into prize draws they wanted to win.
Every Monday over five weeks we put up themed prizes which users could trade in order to win. $1,067,191,777 was traded in the game’s virtual currency.