ASICS

  • Bas Manders
  • Katia Herault

The international campaigns for Asics Europe, Japan & USA consisted of three shoes/apparel technologies; MetaRun, DynaFlyte & RoadHawk. Asics believes a sound body fuels a sound mind. We exist to empower movement and help everyone lead a happier and healthier life. I MOVE ME™ is about celebrating your personal movement. Our approach is true and human whilst showcasing the benefit that our technology brings to your personal movement. Concept & Art Direction: Bas Manders for Superlarge agency, Creative Direction: Alvin Chan (Superlarge), Films by Superlarge. Photography: RJ Shaughnessy, Film DOP: Ben Steensels & Eeb Hajee

ASICS by Bas Manders
ASICS by Bas Manders
ASICS by Bas Manders
ASICS by Bas Manders
ASICS by Bas Manders
ASICS by Bas Manders
ASICS by Bas Manders
ASICS by Bas Manders

Project Tags

Companies

  • Asics logo

    Asics

    • Fashion and Textiles

Skills

Bas Manders
Freelance Creative - / Art director
Katia Herault
Head of Production - Sustainability Champion