The international campaigns for Asics Europe, Japan & USA consisted of three shoes/apparel technologies; MetaRun, DynaFlyte & RoadHawk.
Asics believes a sound body fuels a sound mind. We exist to empower movement and help everyone lead a happier and healthier life.
I MOVE ME™ is about celebrating your personal movement. Our approach is true and human whilst showcasing the benefit that our technology brings to your personal movement.
Concept & Art Direction: Bas Manders for Superlarge agency, Creative Direction: Alvin Chan (Superlarge), Films by Superlarge.
Photography: RJ Shaughnessy, Film DOP: Ben Steensels & Eeb Hajee