Asus - 'Wow The World'

  • Tiwirayi Magwenzi

C41 launches its first global advertising campaign. C41aims to reconfirm and enhance ASUS’ brand quality, with a concept written and crafted by C41, with creative direction lead by L+L (Leone Balduzzi and Luca A. Caizzi). The spot is the result of a mix of creative and production skills, with filming taking place in Milan whilst maintaining an international look and appeal, through the construction of new and innovative communication formats. Directed by Leone Photography by Luca A. Caizzi