@giffgaffspam

  • Laurel Spiers
  • Amy Pearce

giffgaff wanted to convince GenZ to choose refurbished for their next phone, so we created @giffgaffspam. The first ever branded finsta (fake Instagram account), adopting youth culture communication to position refurbished handsets as the next GenZ trend.

@giffgaffspam by Laurel Spiers
Laurel Spiers
Creative
Amy Pearce
Creative Strategist