Starbucks: Put A Lid On It

We were tasked with making a real, conscious shift in the way Starbucks operates and contributes to the environment. Put A Lid On It places Starbucks as the first global coffee chain to eradicate single-use cups and instead adopt lids. Rather than customers exchanging returnable, reusable keep-cups, we avoided all hygiene issues completely, by simply selling lids instead, and also keeping the personality that Starbucks is so well known for. [D&AD New Blood Shift 2019 winning brief]