Auerbach & Steele – branding

  • Ian Moore

A new identity to coincide with a new optical store – appealing to both long-established and newer customers. The identity is a playful take on the science of colour. We split white and black ampersands into component colours and recombined using contrast and overlays. All work and images completed at ©Holmes Studio.

Auerbach & Steele – branding by Ian Moore
Auerbach & Steele – branding by Ian Moore
Colour rationale
The two versions of the mark reflected print and screen colour processes. Dark backgrounds are RGB and light backgrounds are CMY.
Auerbach & Steele – branding by Ian Moore
Auerbach & Steele – branding by Ian Moore
Website
The navigation was based around the idea of a department store, using a simplified version of the new building. Each section of the site was assigned a specific floor. See the site here.

Ian Moore
Freelance Senior Creative – bringing brands to life through digital, analogue and environment