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AVIVA Happitaphs

  • Fraser Adamson & Julian Dyer - Integrated Creative Team
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
Death.
The last great taboo. But it’s a part of all our lives. And Aviva’s Insurance business.
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
So how can a Life Insurance company engage with a 28-45 year old audience to talk about it, without turning them all off? Create a life-affirming competition, that’s how. Using special build DOOH poster sites we’d stop people in their tracks… And ask them how they want to be remembered…
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
Inviting them to offer up their own amusing epitaphs – or HAPPITAPHS – and collate/curate them under the hashtag #LeaveThemSmiling
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
Social Media to Drive Awareness Including a special Snapchat Lens that lets the user capture their smile and happitaph at the same time…
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
THE HAPPITAPH COMPETITION
#LeaveThemSmiling
82 Years : 82 Winners Bearing in mind that average life expectancy is 82 years in the UK, we’d get the public to vote for the best 10 Happitaphs each week, for 8 weeks, plus two wild cards to go through to a final round of judging.
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
Visit the AVIVA HAPPITAPHS WEBSITE
Vote for your favourites, see which are top of the rankings and get inspiration to write your own.
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
The Happitaphs Website Concept
With kind permission Terry Gillian's Dancing Tombstones idea will be reworked as the Happitaph Landing Page.
After the short Dancing Tombstone animation you enter into the mouth to discover an Infinite Universe of Happitaphs
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
PRIZES The overall winners get their personal Happitaphs created for real, but not as a headstone. We'd create each one as a beautiful handcrafted object d’art in a choice of Metal, Wood, Glass, Stone.
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
The Grand Prize-Winner gets a Happi-Holiday for two in any one of the 10 Happiest Countries in the World - As voted by The World Happiness Report.
Current Top Ten
1 Denmark
2 Canada
3 New Zealand
4 Australia
5 Switzerland
6 The Netherlands
7 Norway
8 Sweden
9 Iceland
10 Finland
AVIVA Happitaphs by Fraser Adamson & Julian Dyer - Integrated Creative Team
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Fraser Adamson & Julian Dyer - Integrated Creative Team
Guys Of Disruption