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Fraser Adamson & Julian Dyer - Integrated Creative Team

Fraser Adamson & Julian Dyer - Integrated Creative Team

Guys Of Disruption
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Vinyl Heritage Hook-Up

Fraser
I’m considering becoming an airbnb host
Julian
How would you brand yourself?
Fraser
Music. I was thinking of featuring my record collection
Julian
Sounds cool. Vinyl sales have gone through the roof recently…
Fraser
And Music Tourism is a huge thing right now. Not just festivals. I know a guy who runs tours around London’s iconic music sites…
Julian
You know 2017’s the 10th anniversary of Record Store Day?
Google
Celebrating the culture of independent record stores. Saturday 15th April, 2017
Fraser
That’s a great day to launch a cross-brand hook up – airbnb and Record Store Day…
Julian
What can we do to mark the occasion for vinyl junkies like us?
Fraser
Something that’ll get noticed
Julian
Fun
Fraser
Analogue
Julian
Authentic
F&J
Hmmm…
Julian
What about putting 12” blue vinyl plaques on buildings where all the famous record shops used to be?
Fraser
Fook. That’s brill.
Fraser
Look here’s an English Heritage plaque...
Fraser
We can change it to be a Vinyl Heritage plaque
Jules
And Vinyl Rennaisance for the current indie stores
Fraser
Sweet. We can do red plaques outside all the record stores that are still going strong and benefitting from the resurgent interest in vinyl
Julian
We can put pins on the airbnb map where all the current stores are and where all the old ones used to be
Fraser
Cool. And use Augmented Reality in an App to let them see what the old shop looked like back in the day!
Julian
Now that’s a big idea
Fraser
It’s scaleable too. London, Manchester, New York, Tokyo…
Julian
And it all started with your record collection

Credits

Fraser Adamson & Julian Dyer - Integrated Creative Team

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Project Tags

  • augmented reality
  • website
  • Hospitality
  • Airbnb
  • Music Tourism
  • vinyl
  • Mobile
  • App
  • Experiential

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