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Fraser Adamson & Julian Dyer - Integrated Creative Team

Fraser Adamson & Julian Dyer - Integrated Creative Team

Guys Of Disruption

    Vinyl Heritage Hook-Up

    Fraser
    I’m considering becoming an airbnb host
    Julian
    How would you brand yourself?
    Fraser
    Music. I was thinking of featuring my record collection
    Julian
    Sounds cool. Vinyl sales have gone through the roof recently…
    Fraser
    And Music Tourism is a huge thing right now. Not just festivals. I know a guy who runs tours around London’s iconic music sites…
    Julian
    You know 2017’s the 10th anniversary of Record Store Day?
    Google
    Celebrating the culture of independent record stores. Saturday 15th April, 2017
    Fraser
    That’s a great day to launch a cross-brand hook up – airbnb and Record Store Day…
    Julian
    What can we do to mark the occasion for vinyl junkies like us?
    Fraser
    Something that’ll get noticed
    Julian
    Fun
    Fraser
    Analogue
    Julian
    Authentic
    F&J
    Hmmm…
    Julian
    What about putting 12” blue vinyl plaques on buildings where all the famous record shops used to be?
    Fraser
    Fook. That’s brill.
    Fraser
    Look here’s an English Heritage plaque...
    Fraser
    We can change it to be a Vinyl Heritage plaque
    Jules
    And Vinyl Rennaisance for the current indie stores
    Fraser
    Sweet. We can do red plaques outside all the record stores that are still going strong and benefitting from the resurgent interest in vinyl
    Julian
    We can put pins on the airbnb map where all the current stores are and where all the old ones used to be
    Fraser
    Cool. And use Augmented Reality in an App to let them see what the old shop looked like back in the day!
    Julian
    Now that’s a big idea
    Fraser
    It’s scaleable too. London, Manchester, New York, Tokyo…
    Julian
    And it all started with your record collection

    Credits

    Fraser Adamson & Julian Dyer - Integrated Creative Team

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    Project Tags

    • augmented reality
    • website
    • Hospitality
    • Airbnb
    • Music Tourism
    • vinyl
    • Mobile
    • App
    • Experiential

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