This may sound crazy, but...

Suicide rates are up, funding is down, and prescriptions of anti-depressants are at an all time high. What can one creative team do, that the relevant charities are legally restricted from doing, to address Britain’s serious mental health problems? By choosing not to accept Government funding we can retain our right to freedom of expression and our ability to provide a critical voice. We’ve created a revolutionary guerilla campaign that harnesses art, and uses the power of social media, to ask questions of the policy makers and stimulate a positively MENTAL debate.

LAUNCH EVENT
Hijacking Greenwich Mean Time by defracting the Royal Observatory laser.
Van Gogh balloon supported by steel cables and multiple tweets.
PARLIAMENT SQUARE INSTALLATION
The Black Dog Bites Back. Targeting the law makers and decision takers.
WEBSITE
Our mission statement.
NB: We aren't creating a Mobile App as the costs for multi-platform development are too high and Web Apps will soon make Mobile Apps yesterday's story.
BALTIC CONTEMPORARY ART CENTRE, GATESHEAD
INSTALLATION
Featuring flashing lights and a malfunctioning siren.
EMBANKMENT INSTALLATION
Making a ball of wool make a point about mindfulness.
WESTFIELD SHOPPING CENTRE INSTALLATION
A heat-sensitive re-skinning of an original piece of art by Ron Mueck
KINGS CROSS INSTALLATION
An air-conditioned, sound-proofed, foam-lined escape pod enveloped in a real cloud.
INNER CITY INSTALLATIONS
Wild Flower Head Planters Placed in the most run-down, unloved estates in Britain
MENTAL CHALLENGE
#LetYourInsideOut2016
Show the world how you’re really feeling with a creative selfie that captures the inner you. Using photo-sharing sites to engage a wider audience.
REMEMBRANCE DAY WINDOW DISPLAY, SELFIDGES
Bringing the Art Gallery onto the high street. Four window displays (One shown).
MENTAL NOTES
Oversized memos posted in relevant public spaces across the country to remind people of a few mental health home truths.
Spread the word with our Mental Merchandise
All proceeds will go to fund more crazy campaigning
An artistic collaboration with
Cameron Balloons (Vincent van Gogh)
The Churchill Foundation
The Baltic Contemporary Art Centre
Ron Mueck (Woman In Bed)
Berndnaut Smilde (Cloud)
Selfridges
Central Saint Martins
Channel 4
Tate Modern
We are also in discussion with Southbank Centre about offering our mental input to their annual Changing Minds event.

Team Credits

Fraser Adamson & Julian Dyer - Integrated Creative Team

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  • Guys Of Disruption
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Project Tags

  • Experiential
  • Art
  • Website
  • Social
  • digital
  • Mental Health
  • Healthcare