AVON: FAR AWAY SPLENDORIA GLOBAL LAUNCH

To celebrate the launch of AVON’s Far Away Splendoria, a one-of-a-kind luxurious scent featuring white Oud accord, we created an exclusive event for key influencers and media to preview the product.  The Middle East inspired event provided an opportunity for the influencers to capture and create original, interesting and evocative content for use across social channels. The experience included a 3-course pairing menu curated by locally renowned Chef Coco who used the flavour of the fragrance to craft each of the courses, an immersive blind test where the Splendoria was compared with another premium fragrance, and beautifully dressed flat lay areas. The event was hosted by members of the local AVON team with a special guest in Nelly HACHEM-RUIZ a fragrance expert who played a pivotal role in the development of the fragrance.  The content captured from the event itself will form part of a Global Toolkit.