D&AD Bacardi Brief 2019: How can you make Bacardí synonymous with the best moments of summer? Create a physical activation or experience that creates an epic summer moment where people feel free to be themselves, puts the power of music, dance and art to work and uses influencers and events. How would you celebrate and inspire others to #DoWhatMovesYou? Bacardio Bacardio is a combination of dance and exercise; an experiential activation designed to allow people to let loose and have fun. This would be executed through traditional Cuban dance sessions with a DJ blasting Caribbean tunes. Bacardio would travel around the UK visiting Universities before the end of Summer term and would later appear at some of the UK’s biggest music festivals.