Backend CRM UI/UX
The Challenge: The interface was a technocratic mash-up of various UI plugins, frameworks, and layouts resulting in a complex, ugly and cluttered application affecting the business KPIs such as a visitor to subscriber ratio, net-referrer scores, and user attrition. No time had been spent on UI / UX considerations.The interface was a technocratic mash-up of various UI plugins, frameworks, and layouts resulting in a complex, ugly and cluttered application affecting the business KPIs such as a visitor to subscriber ratio, net-referrer scores, and user attrition. No time had been spent on UI / UX considerations.
Prototyping UI solutions to gather user feedback
Approach to CRM UI solution
By remove complexity the final UI meet the business and user-needs, proving a delight-full and fresh end-to-end user experience.
Process: Define the Challenge > Agree goal > Prototyping > User feedback > Produce final UI