Be Blunt

A dynamic campaign launched by Google aimed at changing the conversation surrounding knife crime in the UK towards one that addresses the true causes, instead of blaming a platform of music that (for some people) provides an escape encouraging young people to “Be Blunt” with their lives and provide a safe space to do so. The slogan of “No Need for Knives” helps to emphasise this. Designed as a paired project and entered as part of the D&AD New Blood 2020 Briefs.