Ebb & Flow

Branding and packaging design for Ebb & Flow - an up and coming Welsh-inspired ale infused with Laverbread seaweed. The brand’s slogan (an old Welsh saying) “Araf deg mae mynd ymhell” (go slowly and go far) and unique ale inspired the dynamic and fluid brand identity which reflects the tides of the ocean. The health benefits of Laverbread seaweed being rich in iodine and antioxidants ulimtaltet creates a unique drinking occasion and this is reflected in the fluid logotype and packaging. A project done in response to BrandOpus’ Chrysalis Brief 2020.