BEATS BY DRE STUDIO3 LAUNCH
Through the line / OOH campaign for the launch of Beats’ Studio 3 headphones in Paris
To introduce Parisian commuters to Beats’ Studio 3 our aim was to hero the product’s noise cancelling features. We selected localised influencer talent and captured their individual commutes through the streets of Paris.
The treatment and creative direction of this campaign blurred the noise, focusing on talent and product whilst allowing for easy translation to multiple formats and platforms.
Project Tags
Companies
Beats by Dre
- Music