BFI: EVENT CAMPAIGN

  • Kristin Salander Hutton
Brief: To create a brochure to promote a science fiction film festival run by the British Film Institute (BFI), plus supporting materials.

I chose an unusual hexagonal format for the brochure to ensure that it would stand out amongst the many other arts brochures available and to make it easy to take away in a handbag. The shape and dark colours reinforce the essence of the science fiction genre and the complex folds invite people to interact and explore.