British Airways 'T5 Is working today'

  • Mark Griffiths

After a 'hiccup' at the much awaited launch of BA's flagship Terminal 5, a campaign was launched to demonstrate all bugs had been fixed to defuse any negative PR. We literally asked passengers 'how is T5 making you feel today?' and they were able choose from a range of emotions from very negative through to very positive. These emotions were fed live to our site where the data grew and shrank the words based on frequency of selection. This was then fed live into media units including digital outdoor. The first time live data had ever been achieved in that format.