Part of the pitch winning idea created at Havas for the entire Dove brand's digital work globally.
The idea had to surpass the 'Real Women' campaign and create an idea that could have engage and excite socially bringing the brand into the conversation where the women were interacting with platforms on their terms. Not at a brand website!
The idea, #beautyiseverywhere, became a publishing platform for women to embrace beauty. In all its guises.
'Dancers' the film took the beauty conversation right to the unmentionable armpit, previously known as the 'underarm' in the world of 'real women Dove'.