The idea behind the brief given was to create an identity that shows a range of crafted promotional materials. This included a business card, letterhead, compliment slip, promotional folder and a functioning website. Our aim for our brands identity was to portray an innovative and highly creative design solution that will work across multiple media platforms, that demonstrates how our brand shows a strong visual presence. The identity strives to show our ethos, which promotes a cultural presence towards us.
As a team, we accomplished a solid identity that formed cactus. This was achieved by using a consistent pattern that is also demonstrated within our logotype. Overall, our team created a strong corporate image which shows who we are.