Callaly

Project: Product shoot, Corporate ID, UI Overhaul Role: Creative Direction, Animation + Art Direction Agency: Phi.Studio Callaly is an innovative startup disrupting the £35B femcare industry one tampon at a time. Their tampliner is organic, shedfree and sterilised; unlike most brands on the market. They are also certified B-Corp and donate their time and money to people with periods. Having launched the first real tampon innovation in 80 years, they were looking to improve upon their existing Visual Identity whilst communicating their brand values and product story with more clarity. Building upon a solid brand strategy, their recent UX redesign highlighted the need for new imagery that not only explained the product better, but injected more humanity and diversity into their premium branding. What initially started as a product and stopmotion shoot for their digital presence soon evolved into a UI overhaul of the website, Corporate Stationary and updates to multiple touchpoints including brand guidelines.