CASE STUDY: PURE COLLECTION

Creative Director of the Luxury cashmere label Pure Collection. Where I worked closely with the founder on the vision of the brand. Creating all imagery, and maintaining a 360° approach. Bringing together concepts, typography, photographic mood boards and art direction of photographic/film shoots, for print, web and windows. (whilst working alongside the in-store and online teams). THE CHALLENGE “To bring back the forgotten clean aesthetic style, led by a relaxed, fresh lifestyle and editorial approach.” “To deliver a consistent brand handwriting and customer journey across mail order, on-line and retail, in order to significantly raise brand awareness and acquire new customers.” THE OUTCOME Brand positioning, Brand values, Brand Architecture, Brand Guidelines, Logo and Visual Identity, Multi Channel Marketing Campaigns, Visual Merchandising & POS, Brochure Design, Design System, Marketing Collateral, Copy-writing, Store Design (3D & 2D), In-Store Collateral and Communications and