CharterSync
CharterSync is the new revolution for air cargo charters. The only digital tool in the world that can locate and calculate suitable aircraft for immediate Go-Now charters in a matter of minutes, straight from any device.
Brief
Design an innovative brand system that introduced CharterSync to the aviation industry. The system had to be interpreted at scale and also on an app screen but feel relatable within its sector.
Response
A mature and digital native brand identity that reads as clearly on a an app icon as it does on the tail of a plane. The logo captures the time-critical benefit as well as aviation references through the use of a forward arrow created from a fuselage and wing.
Companies
Charter Asset Management
- Education & Research