Cold Run

  • Jess Schiazza

Brief: Create photographic assets for use across ecomm and in store that educate the customer on lululemon's cold weather run gear. Concept: The Rulu fabric used in lululemon's run gear is soft and warm, while also being sweat-wicking and breathable. We shot the campaign on one of North Devon's vast beaches where you get an extreme sense of space and air alongside a warm and dynamic cast.


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      lululemon athletica