Cold Run

  • Jess Schiazza
  • Louise Gordon

Brief: Create photographic assets for use across ecomm and in store that educate the customer on lululemon's cold weather run gear. Concept: The Rulu fabric used in lululemon's run gear is soft and warm, while also being sweat-wicking and breathable. We shot the campaign on one of North Devon's vast beaches where you get an extreme sense of space and air alongside a warm and dynamic cast.

Companies

  • l

    lululemon

    • l

      lululemon athletica

      Skills