COLLUSION: Everyone Together

  • Alex Elder
  • Immy Guest

For COLLUSION's rave-inspired 'Everyone Together' drop, Byte produced a lookbook which involved the brand's community on Instagram from end-to-end. Our audience directed the shoot via Instagram polls; voting on everything from styling to backdrops. Over 3 hours we asked 9 questions and accrued +40000 votes which were pivotal in creating the finished product. Credits: Agency: Byte London Art Direction: Taylar Wong Creative: Alex Elder & Immy Guest Accounts / Strategy: Sonika Phakey Motion / Editing: Jordan Ackom Production: Jess Sery Camerawork: Ron Yeadon Sync: Alex Elder Collusion marketing team: Melissa Reeve Soundtrack: Hypna

Our audience loved this chance to get involved and give direction on our lookbook shoot. Of the people who watched the IG story, over 50% of them voted using the poll stickers (an incredibly healthy response rate).

To sustain the excitement and allow people who missed the live shoot to relive it, we created a wrap up video which susincitly visualised the 9 decisions our audience voted as well as showcasing the resulting imagery from the shoot.
Our project was mentioned at Facebook's F8 conference in a talk about brand best practice of IG stories.
Watch the IG story in full here: