Concept & art direction - Waitrose Cafe launch

To set the tone for the launch of Waitrose Cafe, a series of bespoke 'wall art' was created to be displayed within the cafe environment. The brief was to capture the essence of the brand in wall art form. I used ingredients and kitchen utensils linking back to the menu, with the colour palette matching the substrates used for walls, floors and dining furniture. Shown here is a taster. Please get in touch for freelance commissions.