Creative Strategy - Virtual Events

Just a few weeks into the pandemic, I had to quickly adapt to the new reality, learning how to transform in-person experiences to virtual formats. I sat through endless hours of online events during the confinement to see what was being created. Unfortunately, I wasn't too happy with what was being offered. Virtual events need a different approach to traditional events in which attendees can meet in person. The challenge was clear: how to bring warmth and connection to people sitting in their homes. With much care and attention, it is definitely possible to create engaging online experiences for attendees.