D&AD 2020 giffgaff

Giffgaff is a well known company who lets their community of giffgaff members be the centre of their mobile company. This brief asked us to create a campaign which promotes the use of 5G to a community of our choice for giffgaff. The community we chose, was young carers. We felt that they are a vulnerable community that could really benefit from 5G in ways others might not necessarily need to, hence we designed an event which would allow them to come together and be celebrate as giffgaff legends, being able to learn about how it can help them not only with caring for their loved one, but for them personally also.