XL Recordings set a brief to illustrate a moment in their history - I chose the innovative release of Radiohead's album 'In Rainbows', which allowed fans to truly make the album their own with a DIY CD case, fan-made music video competitions, as well as online spaces to upload remixes of the released singles.
The response to the brief is a limited edition record which includes a wall poster and an interactive phenakistoscope, allowing fans to create their own Radiohead illustration. Ten visual components related to 'In Rainbows' are provided that can be placed under the record; when the viewer is installed and the record is played, animations of the band and lyrics from the tenth line of a selection of songs move underneath the clear vinyl. These components can be placed in any order, allowing the fan to construct new sets of lyrics and their own personal visual remix of the album.
This video was created as part of my entry to D&AD New Blood 2014 and received an 'In Book' award.