Dazed 100 in partnership with Converse (2020)

Returning for a second year to work on the prestigious Dazed 100, an influential list and editorial campaign spotlighting the next generation of creative and activist leaders. Working with Dazed Head of Fashion Emma Hope Allwood and the Dazed Digital team, Senior Project Manager Giuditta Dallerba and Dazed Studio teams, plus client teams, and freelance writers and editors to deliver the most ambitious and engaging campaign yet, in partnership with Converse.

  • Editorial project production and management
  • Campaign copywriting: messaging, email copy, internal and exteral comms
  • Commissioning and editing editorial formats: 100x talent profiles; 3x Head to Head interview features; 4x Pop Quiz video format companion articles
  • Talent sourcing, outreach (incl. agent liaison), content gathering, rights and permissions
  • Actioning client feedback; conceptualising the editorial campaign
Dazed 100 in partnership with Converse