Digital Design | Email Marketing - Imbue Get the Curl Look

  • Leilani Hayward

Email marketing design for PR and D2C marketing communications. The brief was to create a visually engaging and eye-catching email marketing campaign to promote the professional haircare brand, Imbue, and provide styling tips and advice for curly girls. Inspired by playful typographic trends and existing brand elements, I created this design with a focus on product engagement, stylistic visual elements, and editorial layout allusions. This email marketing design was later developed into a printed leaflet to further the extent of the campaign. Launched in 2020, Imbue is an inclusive, cutting edge brand that encapsulates sustainability and encourages embracing natural hair types and textures, specifically kinks, curls, and coils. Published October 2020.