Domino's 2 for Tuesday

  • Meghan Hughes
This was a YCN brief set by Dominos Pizza that I got a commendation for. The challenge was to make their 2 for Tuesday’s offer stand out from other pizza companies Tuesday offers. My approach was to think what was good about Tuesday’s or did any specific happen on a Tuesday? I ended up looking at what had happened on a Tuesday and found a number of historical events. This combined with a social media campaign called “Your Tuesday” to encourage people to show off what they’ve done on Tuesday or what current events may happen on a Tuesday keeping the campaign current, memorable and interactive.