JKR Sourz

  • Meghan Hughes
This was a competition brief, we were asked to create a range of Sourz drinks aimed at an older, more mature audience. The theme had to be the 7 sins or atmospheres. I chose the 7 sins, creating a design for each sin. I wanted to find a way to make the sins sexier and fun as opposed to the idea of them being bad things, for example calling wrath passion, giving the sin different connotations. I also used the eyes as the motif of the collection; this was inspired by the idea of eyes being the window to the soul but also a unique design to have in bars and shops.