JKR Sourz

  • Meghan Hughes
This was a competition brief, we were asked to create a range of Sourz drinks aimed at an older, more mature audience. The theme had to be the 7 sins or atmospheres. I chose the 7 sins, creating a design for each sin. I wanted to find a way to make the sins sexier and fun as opposed to the idea of them being bad things, for example calling wrath passion, giving the sin different connotations. I also used the eyes as the motif of the collection; this was inspired by the idea of eyes being the window to the soul but also a unique design to have in bars and shops.
JKR Sourz by Meghan Hughes
JKR Sourz by Meghan Hughes
JKR Sourz by Meghan Hughes
JKR Sourz by Meghan Hughes
JKR Sourz by Meghan Hughes
JKR Sourz by Meghan Hughes
Meghan Hughes
Graphic Designer