Freakonomics

  • Meghan Hughes
This was a penguin book cover I created for the book Freakonomics that I was shortlisted for. My inspiration for the roulette wheel came from watching the Freakonomics documentary and when an expert was asked a question he said, “it’s a gamble”. From there I thought about casinos and gambling and how economics related to the betting industry. Originally I wanted to have a roulette wheel with different names to represent a chapter in the book. But that soon developed into symbols that related to sections of the book instead. I also used poker chips and playing cards as a way to show the text. With all these elements combined I was able to create something unique enough to stand out in stores.
Freakonomics by Meghan Hughes
Freakonomics by Meghan Hughes
Freakonomics by Meghan Hughes
Freakonomics by Meghan Hughes
Freakonomics by Meghan Hughes
Meghan Hughes
Graphic Designer