Doritos Heatburst

Planning and executing the PR launch of the new Doritos Heatburst collection, targeting both consumer and trade media. The client wanted to target both male and females with the new collection. A robust media relations programme was drafted targeting relevant media channels with the news, alongside an eye-catching press release. Creative media kits were issued to a list of top tier media to review and try the new flavours themselves, resulting in a number of social media posts. Extensive coverage secured in the likes of The Grocer, Metro, Closer, Now, Shortlist, Convenience Store and Just Food. Coverage was also secured within STYLIST magazine’s The Style List – which was a first for the brand!